Marvel and Adjectives

They dropped "Uncanny" from X-men, "Amazing" from Spider-Man and "Invincible" from "Iron Man". But they didn't want to call it Hulk 2 so they just went with "Incredible" which still confused some people (just like people a few years ago thought The Legend of Zorro was a re-release and not a sequel of Mask of Zorro).

Well, that might have jinxed it. They could have just called it the "Action Filled Hulk". Because it certainly was short on development. Sure the nods to the TV show are great, but it doesn't have to share everything with episodic formula*.

I liked the King Kong analogous cliff scene (which I don't know if it was intentional or not) and the Hulk using tools (and not just to throw around).

After doing a great job defining the physical change in Peter Parker in Spider-Man there wasn't much improvement in Tim Roth's build before and after the super soldier injections, and he was supposed to be a combat veteran in the first place.

Iron Man still is the better Marvel movie of the year.

* You don't want to know how many times that sentence was revised to prevent spoilers.